Our Team
Principal, Alicia D. Greenidge
Founder, President
The principal is a seasoned trade negotiator with considerable experience as one of the lead negotiators for her government before the World Trade Organization (WTO) among other trade platforms. The principal introduces a brand of "in-house" advisory services, with proven skills arriving at solution-oriented strategies and convergence building, while promoting and defending priorities, in trade deliberations and negotiations on WTO and other trade issues.
Ms. Greenidge's background includes serving as adviser to developing countries, in particular LDCs and African, Caribbean and Pacific countries before the WTO, and countries in accession to the WTO, for over a decade. Her support has contributed to the successful participation of delegations to arrive at consensus in the WTO on, among other things, the Trade Facilitation Agreement in 2013, the Fisheries Subsidies Agreement in 2022, LDC graduation decisions, and other LDC matters. She has been supporting participation of negotiators in the WTO and at WTO Ministerials, most recently in Abu Dhabi 2024. As advisory support lead, she has managed teams of several experts since 2011.
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Her career includes two decades in the U.S. government, as a trade lawyer and negotiator. She participated in all WTO Ministerial Conferences since Singapore 1996. Ms. Greenidge has served 10 years as senior counsel, then a deputy chief of mission and senior trade negotiator posted in Geneva at the WTO, and matters at UNCTAD, WIPO, WHO, and ITU. She has also served as Director General of a Geneva-based trade association.
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